Reputation protection

One-star reviews,
In the right hands in 12 seconds.

The bad ones are the ones that need a person — and they need that person now. Set rules by rating, keyword, or priority, and route every escalation to the right manager via email, SMS, or WhatsApp.

Escalation flow · liveWatching
M
Marcus T.
Google · just now

“Wait was 90 minutes with a reservation. Considering contacting the health department.”

Escalated · High priority
Rule: 1★ + keyword “health department”
12s
Routed to
J
Jamie Park · GM
jamie@restaurant.com
How escalation works

Most negative reviews sit unread for hours because the person who needs to see them is somewhere else.Rules route the bad ones to the right phone the second they land.

Rules you control

Rating, keyword, priority — pick your trigger.

Flag every 1★ and 2★ review. Watch for words like "health department," "lawsuit," or "refund." Mark a rule high-priority and it gets multiple notifications and floors itself in the queue. Stack as many rules as you need.

Active rules4 rules · 0 noise
Rating ≤ 2★
Auto-flag every 1-2 star review
High
Keyword: "lawsuit" "refund"
Catch legal & money words
High
Keyword: "health department"
Restaurant safety mentions
Critical
Sentiment: very negative
AI-flagged tone
Medium
Routing options

Different reviews, different inboxes.

1★ to the owner. 2★ to the GM. Keyword matches to ops. Each rule can fire to a specific email, SMS, or WhatsApp number — so the right person sees it without forwarding chains or "FYI" Slack messages.

Routing matrix4 active routes
1★ reviews
Owner
owner@biz.com
2★ reviews
General Manager
gm@biz.com
Keyword: "refund"
Operations
ops@biz.com
Health-safety mention
Owner + Lawyer
owner@biz.com
Speed matters

From posted to phone in 12 seconds.

The longer a 1★ review sits without a response, the worse it gets — buyers see it, the reviewer feels ignored, and resolution takes twice as long. Alerts fire within seconds of detection, around the clock.

Time-to-alert~12 seconds end-to-end
0s
Review posted
4s
Detected by 5S
8s
Rule matched
12s
Notification sent
Manual checking: 4-24 hours · Automated: 12 seconds
Every channel, every trigger
EmailSMSWhatsApp1★–5★ rulesKeyword triggersSentiment-basedMulti-recipient24/7 coverage
The toolkit

Built so the review that matters most never sits unread.

Plans from $35/mo. No demo call required.

Custom rule builder

Triggers by star rating (1-5), keyword matches, priority level, and notification method. Stack as many rules as you need.

Instant notifications

Email, SMS, or WhatsApp the moment a review trips a rule. Includes the full review, the rule that matched, and a one-tap link to respond.

Per-rule routing

Each rule fires to a different inbox. 1★ to the owner, 2★ to the GM, keyword matches to ops — no forwarding chains.

Resolution tracking

Mark escalations resolved or ignored. Track team response rate, resolution time, and audit history per location.

Smart keyword detection

Flag reviews mentioning words like "health department," "lawsuit," or "food poisoning" — never miss the ones that bite.

Priority levels

Critical, high, medium. Higher priority means multiple notifications and top placement in the escalation queue.

FAQ

Escalation alert questions, answered.

What triggers an escalation?

You define the rules. Common triggers: reviews with 1-2 star ratings, reviews containing specific keywords, or any review flagged as high priority by sentiment analysis.

How fast are the notifications?

Notifications go out within seconds of detection — typically 12 seconds end-to-end. Each alert includes the full review text, rating, reviewer name, and a direct link to respond.

Can I route escalations to different team members?

Yes. Each rule can notify a different email, SMS number, or WhatsApp number. Route 1★ to the owner, 2★ to the manager, and keyword matches to ops — without forwarding chains.

What happens after I resolve an escalation?

Resolved escalations are archived with a timestamp and the responder's name. You can view your resolution history and track average response times per location.

Can I set rules per location?

Escalation rules apply across your business. Events are filtered by location so you can see escalations for specific locations in your dashboard.

Is there a limit on escalation rules?

Escalation alerts are available on Premium plans and above. You can create as many rules as you need.

Catch the bad ones before anyone else does.

Set up your first escalation rule in two minutes. Pick the trigger, pick the recipient, pick the channel. Sleep better knowing the right person sees it first.

No credit card · Alerts in 12s · Cancel anytime