Sentiment analysis

What your reviews are really saying.

Star ratings hide the truth. Sentiment analysis surfaces it — by topic, by trend, by location. Spot what is winning, fix what is dragging, before it shows up in your average.

Last 30 days · sentiment by topic78% positive
Service
0+12
Food quality
0+5
Atmosphere
0+1
Value
0+3
Wait time
0-8
AI insightWait time is dragging — 38% of negatives mention it
Beyond stars

Most dashboards give you an average rating and a review count.Ours tells you what customers actually love — and what is dragging you down.

Topic-level scoring

See exactly what is winning — and what is losing — for you.

The AI breaks every review down into topics — service, food, wait, value, staff — and scores each one separately. So when wait time slips, you see it before your star average does.

Last 30 days · sentiment by topic78% positive
Service
0+12
Food quality
0+5
Atmosphere
0+1
Value
0+3
Wait time
0-8
AI insightWait time is dragging — 38% of negatives mention it
Trend tracking

Catch problems weeks before they hit your rating.

Sentiment moves before stars do. When 5 customers in a row mention slow service, you know — even if they all left 4 stars. Track every topic over weeks, months, or custom ranges.

Trend · last 8 weeks3 topics tracked
Service
84
Food
78
Wait time
32
Auto-categorization

Every review gets tagged the moment it lands.

No spreadsheets. No manual review. The AI tags by topic, sentiment, urgency, and language — so you can filter to "negative · wait time · last 7 days" in two clicks.

Incoming · auto-taggedAI tagging

Best truffle pasta in town. Service was attentive without being intrusive.

foodservicepositive

Great atmosphere but the wait was over 90 minutes — even with a reservation.

wait timeatmospherenegative

Coffee was solid, will be back. The barista remembered my order from last week.

staffproductpositive
The toolkit

Understand your reviews — really understand them.

Plans from $35/mo. No demo call required.

AI-powered analysis

Reads every review and identifies the underlying sentiment — positive, negative, or neutral — based on what was actually said, not just stars.

Topic detection

Auto-tags every review by what customers talked about: service, food, wait time, cleanliness, price, staff. No manual categorization.

Sentiment trends

Track how customer mood shifts over weeks and months. Catch problems early — before they show up in your star rating.

Topic-level scoring

See sentiment broken down by category. Find out what gets praise and what gets complaints — at a glance.

Actionable insights

AI surfaces patterns and suggests where to focus. "Wait times are dragging your rating — 38% of negatives mention it."

Performance score

A single sentiment score that goes beyond star ratings — weighted by recency, topic, and reach.

FAQ

Sentiment analysis questions, answered.

What is review sentiment analysis?

Review sentiment analysis uses AI to understand the emotional tone behind customer reviews. Instead of just looking at star ratings, it analyzes the actual text to determine if feedback is positive, negative, or neutral — and identifies specific topics being discussed.

How is this different from just looking at star ratings?

Star ratings only tell part of the story. A 3-star review might contain very positive comments about your product but complaints about shipping. Sentiment analysis breaks this down, helping you understand exactly what customers love and what needs improvement.

What topics can the AI identify?

The AI automatically identifies common topics like service quality, staff friendliness, wait times, pricing, product quality, cleanliness, and more. It adapts to your industry — a restaurant will see food-related topics, while a salon will see service-related topics.

How can sentiment analysis help my business?

By understanding what customers actually say — not just their ratings — you can identify specific areas for improvement, recognize what you are doing well, train staff on recurring issues, and track whether changes you make are improving customer sentiment.

Can I track sentiment over time?

Yes. The dashboard shows sentiment trends over weeks, months, or custom date ranges. You can see if recent changes to your business are improving customer satisfaction or if new issues are emerging.

Does sentiment analysis affect how the AI writes responses?

Absolutely. The AI uses sentiment analysis to craft appropriate responses. Negative reviews get empathetic, solution-focused replies. Positive reviews get enthusiastic thank-you messages. The response matches the review tone.

See what your reviews are really saying.

Free for 7 days. Topic scoring, trend tracking, auto-tagging — included on every plan.

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