30-day review playbook

Get more 5-star reviews
in the next 30 days.

A repeatable playbook for asking every customer at the right moment, on the right channel, and following up exactly once. No begging, no incentives, no review-gating — just a system that turns happy visits into public 5-star reviews.

3-step drip · auto-stops on review
Live
Day 0SMSThanks for visiting Sal's! Quick review?
Day 2EmailHope you enjoyed — leave a 5★?
Day 4SMSLast nudge: takes 30 seconds.·
Conv rate: 38% → vs 12% industry
Why this matters
3x

more reviews when requests are sent systematically vs. left to chance

70%

of customers will leave a review when asked at the right moment

+0.5★

average rating lift in 90 days using a consistent ask-and-follow-up loop

The 30-day playbook

Most businesses leave reviews to chance — and the few customers who think to write one usually only do so when they’re upset.A simple, consistent loop changes everything.

Step 01 — Ask at peak

Send the request inside the first 24 hours.

The minute a job is marked complete or a visit ends, customer satisfaction is at its peak. Wait two days and the warmth fades. Wait a week and most won't respond at all. The system fires the request automatically — you don't have to remember.

Conversion by ask timing% who leave a review
First hour
72%
Same day
58%
Day 2
34%
Week 1
18%
After week 1
6%
Asking inside the first day is worth ~12x asking after week 1.
Step 02 — Pick the right channel

SMS for the open. Email for the longer ask.

SMS gets a 98% open rate inside an hour. Email lets you say more and feels less pushy for B2B contexts. The playbook uses both — text first, email two days later as a polite second touch. Each channel does what it's best at.

SMS first, email as a follow-up
SMS · Day 098% open
Hi Hannah — thanks for visiting Sal's yesterday. Mind sharing a quick Google review? Takes 30 seconds: 5sr.io/abc
Email · Day 242% open
From: Sal's · Subject: Quick favour?
We loved having you. If you have 30 seconds, a Google review really helps small businesses like ours.
Step 03 — Follow up exactly once

One nudge converts. Two becomes spam.

A polite reminder on day 2 catches the customers who meant to reply and forgot. Anyone who already left a review is automatically excluded — no awkward double-asks. Anyone who still hasn't responded by day 4 stays out of the loop until next visit.

Resend logicAuto-stops on first review
Day 0 SMSSent · no review
Day 2 emailSent · no review
Day 4 SMS5★ posted · stopped
Hannah left a 5-star review. Remaining steps cancelled automatically.
Step 04 — Thank every reviewer

AI replies to 5★ reviews so the next customer sees engagement.

Businesses that respond to every review — including the positive ones — see 35% higher review-generation rates. AI drafts a personal thank-you in your voice within seconds, you approve in one tap, and the next visitor scrolling Google sees an active business that actually cares.

5★ review just landed
H
Hannah W.

“Best brunch in the neighbourhood. Server was lovely. Coming back for sure!”

Auto-thanks · drafted1.2s

Thanks Hannah! So glad brunch hit the spot — we’ll let the team know you mentioned them. See you next visit. 🍳

Future readers see an active business. That alone lifts requests by ~35%.
Every channel customers actually open

Meet customers where they already are.

SMS for speed. Email for context. QR and NFC for in-person moments.

SMS campaigns

Text message review requests with 98% open rates inside the first hour. TCPA compliant, opt-out handled automatically, sent from your business name.

Email campaigns

Branded review request emails with customisable templates, subject lines, and sender names. Reads like personal outreach, not a marketing blast.

QR review cards

Print-and-go QR codes that drop guests on your Google review form in two taps. Perfect for tables, receipts, and counter signs.

NFC review cards

Tap-to-review NFC cards customers can scan with any modern phone. Higher conversion than QR for in-person handoffs and field-service routes.

Real outcomes

What changes after 30 days of consistent asking.

Plans from $35/mo. SMS and email allowances scale with your plan.

Velocity, not just volume

Google ranks businesses with steady, recent reviews above ones with old static counts. A consistent ask-loop keeps the freshness signal alive.

Higher star rating, fast

New 5-star reviews dilute old negative ones. A 4.0 business can reach 4.5 with 10–15 fresh 5★s — usually inside one campaign cycle.

More leads from Maps

A 0.5★ rating bump correlates with a 30–40% lift in Google Maps clicks. The reviews you ask for today drive the calls you take next month.

Compliant by default

No incentives. No filtering. No review-gating. Every customer gets the same ask — exactly how Google requires.

Triggered from real workflow

Job marked complete? Booking ended? CSV uploaded? CRM webhook fired? Each becomes a sent request — without you opening the dashboard.

Hands-off after setup

Configure once. The system fires asks, sends follow-ups, excludes reviewers, and thanks every 5★ — for as long as customers come through the door.

Keep exploring

Related guides & features

FAQ

Review-generation questions, answered.

Is it okay to ask customers for reviews?

Absolutely. Google explicitly allows (and encourages) businesses to ask customers for reviews. What is not allowed is offering incentives for positive reviews specifically, or filtering who you ask based on expected rating. Ask everyone equally.

What is the best time to ask for a review?

Immediately after service completion when customer satisfaction is highest. For most businesses, this is within 1-24 hours. Waiting longer decreases response rates significantly.

How often should I follow up?

One follow-up reminder is effective and acceptable. More than that becomes annoying. Our system sends a single reminder to non-responders after 3-7 days.

Why does responding to reviews help get more reviews?

When potential reviewers see you engage with feedback, they know their voice will be heard. Businesses that respond to all reviews see 35% higher review generation rates.

What if my current rating is low?

That makes getting more reviews even more important. New positive reviews dilute old negative ones. A business with 4.0 rating can reach 4.5 with 10-15 new 5-star reviews. The key is consistent good service paired with consistent review requests.

Set the loop. Watch the 5★s come in.

Configure your first campaign in under five minutes. SMS, email, and a single polite follow-up — every customer asked, no awkward double-asks, no review-gating.

No credit card · Live in 4 minutes · Cancel anytime